Blog

No Time Like the Present for a Performance Review

If you are like me you can’t believe it’s almost the end of July and half the year is over!  What!? What!?

While we traditionally think of career development and business planning at the end of the year, now is the perfect time to see where you are and make any needed adjustments.  It can be tough to think about performance reviews in July, but waiting until the end of the year can have some unexpected consequences and looking now has some added benefits:

By waiting until the end of the year you could:

  • Receive expected feedback (positive or things
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Why Marketing YOUR Personal Brand Matters!

If we look at a simple definition of marketing, it can be defined as: the process of communicating the value of a product or service, for the purpose of providing that product or service to the customer. When you are sharing your skills, strengths and experience with a potential employer it’s really no different.

In this fast-paced, ever-changing, and competitive world we live in, in order to stand out from the crowd in resumes, online posts, first interviews, and informational interactions, you need to grow your brand. Personal branding consists of many facets including how you look, act, and communicate. … Read more

Five Ways to Start a Networking Conversation

Have your meet someone that can talk to anyone and about anything?  We have one of those friends.  She can start a conversation at the store, at a restaurant, even in line to get tickets for an off Broadway show. One time we were in NYC, seated next to a couple in a busy crowded restaurant, and by the time we left we had discussed careers, current events and obtained a dinner recommendation for the next evening from complete strangers.   It’s so amazing. We wonder, how does she do it?

Our friend is clearly an extrovert. And the topic of … Read more

Let Us Help You Make ‘Back to Work’ Feel like Rediscovering Your Power

One of the many things we’re grateful for in our work, is the opportunities to get to work with organizations who literally do wonders for the community. One of these groups is Dress for Success of the Triangle. We have been so inspired by the women we meet and work with, we created the Professional Edge Virtual Workshop, with a focus on getting back to work after a gap.  There can be so many reasons in life to take a pause on your career, like:

  • Taking time off to be a caregiver
  • A recent life change (e.g. divorce, empty
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Don’t shell out lots of money on social media – unless you know it will pay off

Social media is all the rage these days, and for good reason—it’s a broad and ever changing opportunity to connect with your customer, and it’s only going to continue to grow and morph. So it’s a natural go-to for tactics. Most advertising resources will tell you, you have to ‘get in the game’ with respect to your business’s involvement in social media.

Before you take the plunge into spending your every waking minute blogging, tweeting, SnapChatting or scrolling through Pinterest, take some time to ensure your social media campaigns meet the needs of your customer.
Sure, Instragram may be all … Read more