About

WHO IS ESSENTIAL POTENTIAL
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Dawn Ohaver Moyer and Jenny Casagrande left their executive and director-level positions in the private corporate sector in 2015. Their goal is to leverage the experience, knowledge and reputation they’ve gained in key corporate roles, and apply that to helping organizations and individuals reach their goals and achieve exceptional performance.

They have over twenty-five years’ sales, leadership, training and marketing experience across various industries, ranging from family-owned ventures to Fortune 500 companies.

DAWN OHAVER MOYER

Results-oriented leader with a diverse background spanning marketing, sales, and training who uses her ability to inspire, lead, and empower individuals to realize exceptional performance. She has launched several highly successful multi-million dollar products and is the recipient of multiple marketing and sales excellence awards, including two Effie Awards for advertising.

JENNY CASAGRANDE

Business leader with two Marketing Excellence Awards, proven success in problem solving, shaping strategies to overcome complex business challenges and understanding customers. She has extensive experience in marketing strategy, market research, in-depth analytics and mentoring women in various stages of their career.

They’re marketers, facilitators, trainers, market researchers, authors, mentors, and strategists.

Success for them is when others reach and exceed their goals. They believe everyone has defining strengths and unique qualities, that when harnessed, leads to achieving greatness.

Their clients include corporations, women’s leadership associations, non-profit organizations focused on career development, public and private universities and small to medium businesses.